The (Senior) Multi-Channel Manager Dermatology plays a key role in strengthening and scaling Incyte’s multichannel capabilities within the growing Immunology & Autoimmunity (IAI) Business Unit.

As Incyte expands its presence in Dermatology and immune-mediated diseases, the organization is evolving from a pragmatic, execution-focused setup toward a more structured, data-driven and forward-looking multichannel engagement model. This role sits at the center of that transformation.

In the immediate term, the focus lies on delivering high-quality, coordinated multichannel activities that support brand growth and launch priorities. Over time, the role expands toward building scalable frameworks, embedding performance measurement standards, and contributing to a sustainable long-term engagement strategy across customer segments.

The position combines operational excellence with strategic foresight. Working closely with Marketing, Sales, Medical Affairs and International HQ, the (Senior) Multi-Channel Manager ensures that communication is aligned, measurable and impactful — building the foundation for future integrated engagement excellence.

This role is designed to grow with the business, from driving multichannel execution to contributing to the long-term engagement vision of the IAI business unit.

Essential Responsibilities

1. Drive Multichannel Execution Excellence

• Lead planning and implementation of integrated multichannel activities aligned with brand and launch priorities
• Ensure consistent, compliant and customer-relevant activation across digital, field, congress and third-party channels
• Translate brand strategy into coordinated engagement initiatives tailored to Dermatology stakeholders
• Closely collaborate with Sales to maximize field force impact and customer experience

2. Build Structured Multichannel Capabilities

• Contribute to the development of structured multichannel frameworks, governance and best practices within the IAI Business Unit
• Support the definition of clear standards for content adaptation, channel activation and campaign coordination
• Collaborate with International HQ to localize and continuously improve global multichannel approaches
• Drive internal knowledge sharing and capability building across stakeholders

3. Advance Data-Driven Engagement & Performance Impact

• Define and monitor KPIs aligned with commercial objectives and engagement performance
• Translate qualitative and quantitative insights into actionable optimization measures
• Establish performance tracking mechanisms that link multichannel activities to business outcomes
• Provide strategic recommendations to Marketing and cross-functional teams based on analytics and market insights

4. Strengthen the Engagement Ecosystem

• Identify and evaluate relevant channels, platforms and key opinion leader ecosystems in Dermatology and IAI
• Support collaboration with agencies and technology partners to ensure innovative and effective content distribution
• Contribute to evolving engagement approaches, including appropriate patient-focused initiatives

5. Act as a Cross-Functional Connector

• Serve as central interface between Marketing, Sales, Medical Affairs and Brand Teams
• Ensure alignment and seamless coordination of communication measures across functions
• Contribute to continuous improvement of internal processes and multichannel governance
• Foster a culture of collaboration and performance-driven engagement

Qualifications

• University degree in Marketing, Business Administration, Life Sciences or related discipline
• Several years of experience in pharmaceutical multichannel marketing, digital engagement or brand management
• Experience in launch environments or growth-focused brands is highly desirable
• Strong analytical capability and comfort working with performance metrics
• Structured working style with entrepreneurial mindset
• Ability to navigate cross-functional environments with confidence and clarity
• Fluent German (mandatory) and strong English skills

What This Role Offers

• Opportunity to shape and scale multichannel capabilities within a growing IAI franchise
• Exposure to launch-driven environments and cross-functional leadership
• High visibility within a transforming organization
• A role designed to evolve as the company’s engagement model matures