Associate Director Marketing DACH - Shockwave

Description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com .

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

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Position Overview

As Associate Director Marketing for the DACH Region, you will play a key leadership role in driving the commercial success and sustainable growth of Shockwave Medical across Germany, Austria, and Switzerland.

You will be responsible for shaping and executing the regional marketing strategy in close alignment with global business objectives, while ensuring strong adaptation to local healthcare systems, regulatory requirements, and reimbursement environments. This role requires strong strategic thinking, the ability to influence across functions, and proven experience developing and executing go-to-market strategies in a complex, multi-country MedTech environment.

You will collaborate closely with regional sales leadership, market access, medical affairs, and global marketing teams to support market penetration, product adoption, and patient access. As a senior member of the regional marketing organization, you will also contribute to building people capabilities, robust processes, and effective ways of working that support long-term growth.

This position reports directly to the DACH Sales Director, with a dotted line to International Marketing leadership.

Travel: Regular travel across the DACH Region and occasional international travel required (approximately 30–40%).

Key Responsibilities:

Regional Marketing Leadership:

• Shape and drive the DACH marketing strategy in alignment with global priorities and local market needs.

• Translate strategic direction into clear regional priorities and execution plans.

Go-to-Market and Portfolio Strategy

• Develop and execute regional go-to-market strategies across the product lifecycle, from launch readiness to mature portfolio optimization.

• Use market intelligence, customer insights, and performance data to guide portfolio focus and marketing investment decisions.

Product Launch Excellence

• Lead and coordinate regional product launches across all DACH markets.

• Ensure strong cross-functional launch readiness and track post-launch performance.

Market Access and Reimbursement

• Partner with market access, health economics, and reimbursement teams to support access strategies and value communication.

Cross-Functional Collaboration

• Build strong partnerships with Sales, Medical Affairs, Regulatory, Supply Chain, Finance, and Global Marketing.

• Influence outcomes in a matrix organization through clear communication and alignment.

External Stakeholder Engagement

• Build and maintain strong working relationships with key opinion leaders, healthcare professionals, and relevant clinical stakeholders across the DACH region.

• Support Shockwave Medical’s positioning as a trusted partner within the clinical community.

People Leadership and Capability Building

• Provide functional leadership, coaching, and development to marketing team members.

• Contribute to building strong marketing capabilities, processes, and ways of working across the region.

Governance, Performance, and Compliance

• Support regional budget planning, performance tracking, and reporting.

• Ensure all marketing activities adhere to Johnson & Johnson standards, compliance requirements, and applicable regulations.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field; Master’s degree preferred.

• 8–10+ years of marketing experience within the medical device, MedTech, or healthcare industry, including responsibility for regional or multi-country initiatives.

• Marketing Expertise: Proven experience developing and executing go-to-market strategies and product launches in complex healthcare environments.

• Market Knowledge: Strong understanding of DACH healthcare systems and reimbursement landscapes.

• Collaboration: Strong interpersonal and influencing skills, with the ability to partner effectively across functions, countries, and geographies in a matrix organization.

• Analytical and Strategic Thinking: Strong business acumen with the ability to translate data and insights into clear strategic direction.

• Languages: Fluency in English and German required; additional European languages are a plus.

Die erwartete Basisvergütung für diese Position beträgt 90.400,00 EUR bis 156.975,00 EUR.

Das bietet Ihnen Johnson & Johnson

• Seit über 80 Jahren ist unser Credo die DNA unserer Unternehmenskultur.

• Strukturiertes Einarbeitungskonzept & Mentoring

• Hoher Spaßfaktor bei der Arbeit und Teil eines dynamischen Teams

• Unbefristete Anstellung sowie eine attraktive und marktgerechte Vergütung mit jährlicher Gehaltsüberprüfung und einer betrieblichen Altersversorgung

• Hochwertiger Dienstwagen zur geschäftlichen und privaten Nutzung

• Viele Benefits im Bereich Gesundheit, z.B. Globales Fitness Erstattungsprogramm, Gesundheitsfördernde Kurse

• Bereits in unserem Credo verpflichten wir uns zu einer fairen Vergütung unserer Mitarbeitenden. Doch damit nicht genug: Wir investieren auch in Ihre finanzielle Sicherheit im Alter und fördern Familien

• Zuschuss zum Krankengeld ab dem 43. Krankheitstag

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• Bikeleasing für alle Mitarbeitenden

• Beste Karrierechancen - ca. 80% der Führungspositionen werden aus den eigenen Reihen besetzt

• Rabatte durch Corporate Benefits-Programm

• … und noch Vieles mehr unter https://www.careers.jnj.com/de-de/life-at-jj/employee-benefits/

Unser Ziel ist es, Menschen mit Behinderung einen möglichst barrierefreien Arbeitsplatz zu bieten. Uns ist bewusst, dass Bedürfnisse sehr individuell sein können. Wir gehen auf diese ein und arbeiten eng mit unserer Schwerbehinderten-Vertretung zusammen. Die Bewerbungen von Menschen mit Schwerbehinderung sind uns stets willkommen und werden bei gleicher Eignung besonders berücksichtigt.

Sollten Sie im Rahmen Ihrer Bewerbung die Einbeziehung bzw. Unterstützung der Schwerbehinderten-Vertretung des Unternehmens wünschen, so weisen Sie uns gerne bei der ersten Kontaktaufnahme durch unser Talent Acquisition-Team darauf hin – vielen Dank.

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