Manager, Baar International HQ Site Communications Lead
The Baar IHQ Site Communications Manager is the strategic communications partner for Biogen’s International HQ, keeping colleagues connected to the company’s strategy, leaders and purpose. S/he will lead integrated, multichannel and multimedia communications and engagement for the site, helping to shape the employee experience and drive engagement that delivers on business objectives.
S/he will work closely with the Baar Site Leadership and core team, including the Site Lead, Site HR Head, and Workplace Manager to amplify engagement activities with high-impact internal and external communications. This involves campaign planning, content development, channel management and event delivery with speakers including Biogen’s international and global leadership teams and external stakeholders (e.g. Patient Advocacy Groups as part of awareness days and campaigns).
S/he will design and deliver leadership events, internal and external/social media campaigns and multimedia storytelling, and support external and Corporate Responsibility communications with stakeholders in Switzerland. S/he will also partner with VP+ leaders based in Baar to strengthen leadership visibility and strong internal communications aligned with business objectives.
The role provides in-house expertise in employee and stakeholder communications, creative design, AI-enabled content development, video editing, editorial planning and digital channel management. This position requires strong cross-functional collaboration and networking across Biogen.
Accountability Descriptions
Baar Site Communications and Employee Engagement
Lead and implement an integrated internal and external communications and engagement program for Baar IHQ that strengthens community, advances strategy, connects colleagues to Biogen’s purpose and supports the effective functioning of the site as Biogen’s International Headquarters.
• Serve as the communications lead within the Baar Site Core Team, partnering closely with the Site Lead, Head of HR, Workplace Manager and Site Leadership Team.
• Provide responsive communications support for urgent and emerging site needs, business milestones and leadership priorities.
• Plan and deliver town halls, cross-functional leadership forums, leadership firesides, Executive Committee visits and social, cultural, inclusion and wellbeing programs.
• Develop internal campaigns and multimedia storytelling that reinforce business goals, disease awareness, patient impact and Biogen’s purpose.
• Create and manage high-quality content across social media, Synapse, Viva Engage, email, video, presentations, posters and other digital and physical channels.
• Lead editorial planning and site intranet management, ensuring communications are timely, coordinated and engaging.
• Lead alignment with Solothurn’s site leadership team to leverage synergies and support cohesive engagement across Switzerland
• Establish measurable objectives and use employee feedback, channel data and event participation to continuously improve communications.
Leadership, International and External Communications
Extend the impact of Baar IHQ communications by supporting leaders, international teams and selected external stakeholders with integrated, high-quality communications.
• Provide communications counsel, content and creative presentation support for VP+ leaders based in Baar and to Solothurn on a needs basis, including regional and functional leadership communications.
• Act as international editorial lead for relevant Synapse content, identifying stories and developing compelling written and multimedia materials.
• Develop adaptable campaign assets and content for use across Baar IHQ with potential for templated use across functions, regions and local markets.
• Support external and Corporate Responsibility communications and stakeholder engagement in Baar and Zug.
• Use AI, creative design, video editing and editorial capabilities to accelerate delivery, improve quality and reduce external agency dependency.
• Maintain strong relationships and institutional knowledge across site, regional and global stakeholders.
Community Relations
Support engagements and relationship building with Swiss and Zug officials/government and Canton of Zug Department of Economic Affairs
- Support hosting events and visits from industry representatives or potential BD partners
- Support Biogen membership in industry associations including Swiss American Chamber of Commerce (AmCham)
- Member of Baar IHQ Sponsorship Committee advising on sponsorship strategy and delivering communications activations, aligned with Biogen’s reputation management
- Provide communications content for external positioning including tax authorities, BD meetings, media etc
Minimum Education Requirements
Bachelor’s degree in communications, journalism, public relations, marketing or a related field, or equivalent relevant experience.
Minimum experience requirements necessary to perform the job
• 5-7 years of experience in communications disciplines, ideally in healthcare industry and multistakeholder environment.
• Outstanding English-language written and verbal communication skills, with excellent copywriting and editorial judgement.
• Demonstrated experience planning and delivering engagement programs, leadership events and multichannel campaigns.
• Strong multimedia capability, including presentation design, video editing, digital content creation and confident use of AI-enabled communications tools.
• Experience managing digital channels such as SharePoint, Viva Engage, webcasts, social media
• Strong stakeholder management, organizational and project-management skills, with the judgement to manage competing and emerging priorities.
• Creative, agile and hands-on, with the ability to work effectively across cultures and functions in a fast-paced environment.
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about Biogen.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.