Social Intelligence Analyst

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the Role

At Haleon, data-driven decision making is critical to understanding consumers, shaping brand strategy, and driving business performance. As part of our commitment to advancing our digital and insights capabilities, we have established a Social Intelligence Centre of Excellence, focused on strategically collecting, analysing and applying social and digital data to answer business questions and solve complex challenges.

We are seeking a Social Intelligence Analyst to join this growing team and help transform social and digital data into actionable business insights. This role will support stakeholders across multiple functions by delivering social listening programmes, trend analysis, audience insights, reporting, training and consultancy services that enable better decision making across the organisation.

Reporting to the Social Intelligence Lead and based in the United Kingdom, you will work across a variety of business functions including Marketing, Consumer Business Insights & Analytics (CBIA), Corporate Affairs, Digital & Technology, Talent Acquisition and Customer Strategy.

You will play a key role in expanding the use of social and digital intelligence while helping establish best practices, methodologies and standards across the organisation. This role is suited to a curious, analytical and collaborative professional who enjoys translating business questions into meaningful research approaches and leveraging digital insights to deliver measurable impact.

Key Responsibilities

• Leading and delivering social intelligence projects including platform implementations, reporting dashboards, training programmes, cultural and trend analyses, audience profiling, influencer assessments and performance reporting.
• Configuring and managing social intelligence platforms, including query development, data collection methodologies, segmentation strategies, dashboard design and automated alerting.
• Designing and delivering training programmes that increase organisational capability and democratise access to social and digital data.
• Partnering with stakeholders to gather and refine research briefs, define methodologies and establish robust approaches to answer business questions.
• Producing high-quality reports, insights and recommendations and communicating findings effectively to both technical and non-technical audiences.

Qualifications & Experience Essential

• Knowledge in social intelligence, social listening, digital insights or consumer intelligence, either within an organisation or agency environment.
• Hands-on experience using industry-standard social and digital intelligence platforms such as Brandwatch, Talkwalker, Sprinklr, Trajaan, Google Keyword Planner or similar tools.
• Ability to translate business challenges into effective research questions, methodologies and analytical approaches.
• Deliver dashboards, reports and insight presentations that influence business decision making.
• Strong stakeholder management and relationship-building skills, with the ability to work effectively across multiple functions.

Desirable

• Experience within FMCG, Consumer Healthcare, Consumer Goods or related sectors.
• Knowledge of social media measurement frameworks, digital analytics and online consumer behaviour.
• Understanding of emerging trends in social intelligence, audience analysis, influencer measurement and digital analytics.

Job Posting End Date

2026-08-19

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.