Customer Expansion Strategy
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
The CMH team aims to expand access to care and improve treatment adoption for people living with obesity. Multiple specialties play a role in managing this chronic condition, and primary care will remain essential as the landscape evolves. This role will lead customer expansion efforts across specialties, with a strong focus on primary care, and coordinate cross-functional initiatives to enhance engagement, education, and adoption within diverse healthcare audiences. Apply now and begin your full-time role in Bad Homburg as soon as possible :
Manager Customer Expansion Strategy
Key Responsibilities
- Develop and execute a customer expansion roadmap aligned with overall brand objectives.
- Define strategic priorities, goals, and KPIs to guide engagement across relevant specialties.
- Lead the development of primary‑care–focused engagement approaches based on insights from research, customer feedback, and field learnings.
- Collaborate with adjacent business units to identify opportunities for coordinated customer engagement and shared initiatives.
- Support the rollout of regional initiatives that strengthen local execution and cross-functional collaboration.
- Partner closely with medical, commercial, and operations teams to streamline customer journeys and optimize engagement touchpoints.
- Adapt global materials and develop local content to support digital and omnichannel activities in accordance with brand and compliance standards.
- Monitor key performance indicators—including adoption, reach, and partnership effectiveness—to guide ongoing optimization.
- Use segmentation tools and analytics to refine targeting and support tailored engagement plans.
Qualifications
- Proven experience in brand management, marketing, or strategy roles.
- Strong understanding of healthcare market dynamics.
- Demonstrated ability to lead cross-functional programs and manage diverse stakeholder groups.
- Analytical mindset with experience in segmentation, customer insights, and omnichannel execution.
- Primary care experience it´s an add on.
Your Benefits at Lilly
- Great Work Atmosphere: We foster team spirit and treat each other with respect across all levels. A first-name culture is natural here – just like openness, support, and shared team days.
- Room to Shape and Contribute: From day one, you’ll have the freedom to contribute your ideas and take ownership. You’ll work in cross-functional or self-organized teams on projects that truly make a difference – for patients and society.
- Work-Life Balance: At Lilly, you shape your workday flexibly – thanks to hybrid working and trust-based working hours. Mobile work and in-office collaboration offer the perfect balance between autonomy and team culture.
- Development Opportunities : Your growth matters to us: Through Lilly University, LinkedIn Learning, and other platforms, we offer access to global learning opportunities – tailored to your needs and practical in application.
- Health & Mobility: EGYM Wellpass, subsidized cafeteria, a €1/day job ticket, and bike leasing help you stay healthy and travel sustainably.
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( https://careers.lilly.com/us/en/workplace-accommodation ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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