Marketing Manager DACH + Netherlands (m/f/d)

Abbott is a global health care leader , creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

In Germany, Abbott has more than 4 ,000 employees working in manufacturing, research and development, logistics , manufacturing, sales and marketing. They are located at Abbott`s German headquarters in Wiesbaden and its sites in Hanover, Neustadt am Rübenberge , Wetzlar , Eschborn , Cologne, Jena and Hamburg.

Abbott Rapid Diagnostics Germany GmbH is looking for a Marketing Manager DACH and the Netherlands (m/f/d), based in Cologne.

As Marketing Manager , you will be the driving force behind innovative marketing strategies for Abbott’s diagnostic portfolio in the DACH region and the Netherlands. Your focus will be on scientific marketing , customer engagement , and evidence-based communication to position Abbott as a trusted partner in healthcare. This role requires a blend of strategic thinking, creativity, and a strong understanding of clinical concepts to deliver impactful campaigns that resonate with healthcare professionals.

Key Responsibilities

Strategic Marketing & Brand Positioning

• Develop and execute regional marketing strategies aligned with global objectives.
• Create compelling marketing campaigns that translate complex clinical data into clear, value-driven messages.
• Lead product launch initiatives, ensuring scientific accuracy and impactful positioning.

Scientific Communication & Thought Leadership

• Collaborate with Medical Affairs and Scientific Liaison teams to develop evidence-based marketing materials.
• Organize and support scientific events, symposia, and webinars to engage healthcare professionals.
• Build relationships with key opinion leaders and clinical experts to strengthen Abbott’s presence in the diagnostics field.

Market Insights & Customer-Centric Approach

• Conduct in-depth market analysis: customer segmentation, patient pathways, and competitor intelligence.
• Identify unmet needs and develop tailored marketing solutions for hospital and laboratory stakeholders.
• Support sales teams with scientific marketing tools and training to enhance customer engagement.

Requirements

• Minimum 5 years of marketing experience in diagnostics or healthcare; knowledge of Infectious Diseases is a plus.
• Strong ability to interpret and communicate complex clinical and technical information.
• Fluent in German and English (written and spoken).
• Willingness to travel up to 50% nationally and internationally.
• Expertise in scientific communication and evidence-based marketing.
• Proven ability to develop innovative campaigns and educational content for healthcare professionals.
• Excellent presentation and influencing skills; ability to engage diverse stakeholders.
• High level of initiative, adaptability, and creativity in a fast-paced environment.