Channel Lead (m/f/x), Enterprise Social Media

Passion for Innovation. Compassion for Patients.

With over 120 years of experience and approximately 19,000 employees in more than 30 countries/regions, Daiichi Sankyo is dedicated to discovering, developing, and delivering new standards of care that enrich the quality of life around the world.

In Europe, we focus on two areas: The goal of our Specialty Business is to protect people from cardiovascular disease, the leading cause of death in Europe, and help patients who suffer from it to enjoy every precious moment of life.

In Oncology, we are driving innovation in solid tumours and blood cancers, founded on breakthrough science from our own labs in Japan. We aspire to create better tomorrows for people living with cancer and their loved ones.

Our European headquarters are in Munich, Germany, and we have affiliates in 15 European countries and Canada.

We are seeking a highly qualified candidate to fill the position:

Channel Lead (m/f/x), Enterprise Social Media

The Position:

This social media professional will drive and support the globalization of the company's global social media strategy with a strong focus on social media compliance, establishing global channel standards, and governance.

Roles and Responsibilities:

• Lead the development and execution of a unified LinkedIn strategy that spans multiple regions, ensuring it aligns with corporate objectives and complies with local market regulations and standards.
• Establish a consistent and standardized LinkedIn page experience across all regions, balancing global guidelines with the need for localized content and engagement.
• Oversee social media agency supporting LinkedIn globalization efforts
• Lead internal review process/submission for establishing global channel and develop global content criteria
• Work directly with multiple LinkedIn reps to ensure contractual alignment and page infrastructure development/migration of channels and deactivate inactive channels across the various regions.
• Create and enforce governance structures for LinkedIn usage, ensuring that all content, community interactions, and account activities comply with legal, regulatory, and corporate standards.
• Collaborate with legal, compliance, and other internal stakeholders to ensure that LinkedIn practices are fully aligned with global policies and local regulations.
  -Monitor LinkedIn activity to ensure adherence to governance standards and best practices, proactively addressing potential risks or violations.
• Obtain learnings to apply to future globalization standards of DS company-owned channels.
• Partner with regional teams across marketing, communications, and HR to ensure a cohesive LinkedIn strategy that aligns with both global objectives and local market needs.
• Serve as the go-to expert for LinkedIn governance, providing support and guidance to internal teams and regional stakeholders on best practices, compliance, and content management.
• Develop and maintain an enterprise messaging strategy for replying to public messages and comments
• Facilitate regular cross-functional meetings to ensure that global LinkedIn strategies are in sync with regional marketing and communications efforts.
• Develop comprehensive playbooks and resources that define LinkedIn governance, content guidelines, community management strategies, and engagement protocols.
• Lead the creation of change management materials to ensure the seamless adoption of global LinkedIn standards across the organization, including training, tools, and communication strategies.
• Provide ongoing training, support, and resources to regional teams to help them understand and implement LinkedIn governance and best practices effectively.
• Support the head of Enterprise social media with the creation of company-wide standards, security measures and other policies/procedures to ensure complaint and best practice social media operations including but not limited to user access, password security, etc.
• Oversee social media channel registry portal
• Identify complaint model for global user access/publishing including but not limited to Business Manger based assess and/or identifying global complaint publishing platform – will include overall support of rolling out model and necessary training materials.
• Establish global channel/content criteria model based off learnings/guidance established in defining LinkedIn structure
• Build process efficiencies across social media submissions and adjust and manage the social approval process across an array of stakeholders
• Help establish global content criteria standards and structure.
• Execute social governance strategy across the enterprise including updating policies, monitoring trends and working cross-functionally to ensure the risk to Daiichi Sankyo is minimized.
• Help establish, plan and facilitate regular meetings with regional social media counterparts to provide updates on Enterprise progress, share best practices and facilitate internal knowledge sharing
• Provide training(s) of new resources to regional social media users
• Create feedback loop to assess regional needs that may require Enterprise support/investment for future tools/technologies/resources/etc.

Personal skills and professional experience:

• Profound experience in social media management, including global social media strategy – focusing on governance and compliance. Proven track record of managing social media channel standards and governance, particularly on LinkedIn, within a global or enterprise-level environment.
• Strong experience developing and implementing social media policies and governance frameworks, playbooks ensuring adherence to legal, brand, and compliance standards across regions AND experience working cross-regionally to effectively train regional stakeholders.
• Strong experience with social media enterprise software, particularly publishing, listening and metrics tools such as Hootsuite, Khoros, Sprinklr, Klear, Meltwater, Talkwalker or other comparable tools
• Experience in a highly regulated industry such as finance, technology, healthcare/pharmaceuticals, as well as social media crisis management are preferred
• Proven track record as a strong communications leader with ability to develop and implement strategic communications plans to support business objectives
• Strong understanding of LinkedIn's platform features, infrastructure build, analytics tools, and best practices for compliance, governance, and content strategy.
• Understanding of existing and emerging communications channels (including SM) and ability to drive business outcomes through appropriate channel selection.
• In-depth understanding of working across functions/regions to align local strategies within global infrastructure with excellent communication and collaboration skills.
• Ability to prioritizin workflow based upon shifting demands, managing multiple projects, and completing time-sensitive and critical tasks under tight deadlines
• Expertise in creating training materials, playbooks, and process documentation to support organizational change and social media governance adoption.
• Familiarity with social media compliance tools, content moderation practices, and global data privacy regulations (e.g., GDPR, CCPA).
• Strong project management and organizational skills, with the ability to oversee multiple initiatives simultaneously while ensuring adherence to governance standards.
• Strategic thinker with the ability to balance global consistency with regional customization in a complex organizational environment.
• Comfortable operating within in a global, matrixed organization and highly regulated industry
• Established propensity for building collaborative, influential and productive partnerships with peers and leaders across functions and across geographies as well as with external stakeholders
• Possesses passion, detail orientation and enthusiasm to drive results and change agility

Why work with us?

Working at Daiichi Sankyo is more than just a job – it is your chance to make a difference and change patients’ lives for the better. We can only achieve this ambitious goal together. That is why we foster a culture of mutual respect and continuous learning, with a strong commitment to inclusion and diversity. Here, you will have the opportunity to grow, think boldly, and contribute your ideas. If you have a proactive mindset and passion for addressing the needs of patients, we eagerly await your application.

For more information: www.daiichi-sankyo.eu